Analysis · Members' statement · beta

Branden Leslie

177 words · 12 sentences · 14 clauses

Statement grade
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Not graded
A score under 50 is red. Choose a measurement to see where it lost points and why; choose it again to clear.
Claims 68%Reasoning 18%Positioning 7%Thanks 7%

This view breaks the statement into its steps and names what each one does.

Mr. Speaker, Claims · 62 words30 years ago, Milt Reimer began sewing snowmobile gear in his basement in Morris, Manitoba.1 This fall, the company he founded, FXR Racing, will surpass $1 billion in lifetime sales.2 Milt knew the sport. A motocross racer and former powersports dealer, he saw what others had missed. Riders needed clothing that was lighter, better fitting and built to perform in the cold, Reasoning · 8 wordsso he set out to make it himself. Claims · 59 wordsStill headquartered in Oak Bluff, Manitoba, FXR is Canada’s leading powersports apparel brand, the category leader in snowmobile gear, 3and one of North America’s top motocross brands.4 Its products are sold in more than 60 countries through more than 1,000 dealers.5 FXR employs more than 135 Canadians and supports more than 9,000 athletes from grassroots racers to world champions.6 Reasoning · 23 wordsThe first billion dollars took 30 years and represents three decades of dedication, ingenuity and passion for Milt and the entire FXR team.7 Positioning · 7 wordsThis is Manitoba entrepreneurship at its finest.Positioning Thanks · 13 wordsOn behalf of the House, I congratulate Milt Reimer and everyone at FXR.Thanks Positioning · 5 wordsManitoba is proud of them.Positioning

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